Israeli Good Product Alert

No matter how well you manage to span the cultural distance between your country of origin and Israel, no matter if you learn to really roll those guttural "r"s, get a nice middle eastern tan, truly develop a love for Boaz Sharabi, and vie for Most Complicated Headscarf Tying Procedure, immigrants to the Holy Land always harbor a certain preference for some of the things they knew in the Old Country.

American Jews, particularly those on the coasts, have a certain cream cheese snobbery. Not to say that any of us get much fancier than Philadelphia in the silver box, but nonetheless - certain sandwiches and spreads cannot be truly enjoyable without the smooth whiteness we have been raised to love.

Coming to Israel, you have likely noticed that milk products are FAR better than in the United States - except for cream cheese. For Americans, the concept of "grainy" cream cheese may seem gross and even impossible (on the first count, it totally is, and on the second, I wish it were). Yet many new Israelis have forfeited the idea of a truly enjoyable lox sandwich in their new home, or have begun purchasing the very expensive imported cream cheese. No longer! Introducing: The Totally Decent Substitute.


This is not a new product. This is simply a new product TO ME. I haven't tried baking with it, so I can't vouch for it's cheesecake-ability or lack thereof. I just know it tastes really good on a cracker, and drop kicks another little bit of my American nostalgia (by the way, it also comes with dill bits - yum). Enjoy!