testkumah

Thursday, February 15, 2007

What is Blue and Yellow and Filled With Thousands of Israelis?

No, it is not a Beitar Jerusalem soccer match, or a Maccabi Tel Aviv basketball game. It is the true national sport of Israel: IKEA.


Consumerism at its best, sleek furniture and housewares galore, a glatt kosher cafeteria, a playcenter for children, and parking for nearly 1,000 cars, Ikea reigns as the true national sport of the modern State of Israel.

Day off from work, national holiday, summer vacation; these are all perfect reasons to go to the hip Israeli's new favorite pastime. A store unlike any other in our burgeouning material economy, Ikea features two floors and countless dunams of shopping.

Fun for kids and adults alike, only the most insulated and isolated Israelis have yet to make it to the Swedish supercenter parked firmly in the middle of Israel's population center.

The store is so popular, that two more branches of the international uberchain will be opening in Israel in the next 24 months.

I recently celebrated my third outing this year alone to the mega magnet located off Highway 2 in Netanya. It is truly an experience. For those who live outside the Gush Dan region, a few hours at Ikea gives you a taste of Israeli society, a microcosm of the state featuring citizens spending more than they can afford on items they don't need, and loving every minute of it.

We got some shelves for our kitchen and toy storage for the kids room:)

Labels: , ,

0 Comments:

Post a Comment

Subscribe to Post Comments [Atom]

<< Home